Creator, innovator, believer.
Born and raised in Israel, I experienced an unbelieveabe juxtaposition between life in the face of danger to a strong community living life to its fullest. I learned to make sense of the world by drawing, writing and developing empathy for opposing sides. These early experiences have stayed with me throughout my creative career, and today I use this multiple-angled perspective in order to tackle creative challenges.
At the core of what I do there’s an everlasting desire for Improving people’s lives and creating positive impact. I’m fascinated with the human behavior, social norms, asking why, and touching people’s hearts. I have a passion for design and the arts, innovations and shaping the future, spirituality, nature and traveling.
My background includes a wide range of creative experiences and environments; I joined co:collective, a brand strategy and innovation company, where I developed a new user experience for brands like MoMa, Facebook, Microsoft, and E!. I later joined the high end fashion house, Yigal Azrouël, aiming to create thoughtful experiences and purpose. There I led and supported a multidisciplinary team that created a cohesive user experience across retail, e-commerce, marketing and PR. More recently, I have been working with partners like Waze and Being, a groundbreaking healthcare startup, to develop creative strategies, services and experiences.
I’d love to connect with individuals and companies that share similar passions and believe in positively impacting the world through design.