Matar Cohen 


Waze

DESIGN • CREATIVE STRATEGY • STRATEGIC WRITING

Brand Activation Ideas


THE BRIEF: Once Waze got a new brand strategy, they needed to create a full brand experience to manifest the new strategy internally, before it gets announced to the world. THE SOLUTION: Through design thinking and collaboration with the research team, I worked on ideating a wide range of brand activation ideas from small to large, categorized by objectives (awarness, education, application) and mapped on a timeline for the quarters of 2018-2019.