Director of Product Design · AI, conversational UX & SaaS
Designing the future, one team at a time.
Product design leadership across New York, San Francisco and Tel Aviv, building human‑centered mobile and desktop products that turn complex problems into intuitive experiences, and into business growth.
product design
design teams
working in New York
Selected work
Navan 2025–present
An AI travel assistant, taken from zero to launch.
- Surfaces
- Consumer mobile and desktop
- Team
- Built and led 6 designers across TLV & SF
- Outcome
- A brand new user segment for the company
8fig 2024
A research led redesign of the funding discovery flow.
- Surfaces
- SaaS desktop and mobile platform
- My role
- Directed the team through a research led redesign
- Outcome
- 42% more contract reviews; 3.1 days to 2.9 hours
8fig 2023–2024
Establishing the design function through a shift from service to product.
- Surfaces
- AI‑driven platform, brand, design system
- Team
- Built and mentored 3 designers
- Outcome
- Active users generated 200% more revenue
Venn 2023
One move‑in workflow across two products and two audiences.
- Surfaces
- Resident mobile app and property management platform
- Team
- Built and led 3 designers across B2C and B2B
- Outcome
- 43% faster move‑in completion
Selected creative work 2015–2022
Campaigns and consumer products for global brands.
- Clients
- YouTube, Microsoft, WeWork, WaterAid, Yelp
- My role
- Design and creative direction, New York
- Awards
- Shorty Awards finalist; Future Lions shortlist
How I lead
The part that isn’t in the screens
Build the team
People do their best work when someone believes they can. I build the structure that lets that happen: rituals that keep a team connected, and critique where weaker areas get worked on together instead of defended.
Set the practice
Qualitative and quantitative research. Data the team can rely on to understand the user, propose what is worth inventing next, and move the product strategy forward.
Work at the altitude of the business
Partnering with executives to turn business strategy into something a design team can build against, and to carry what the team learns back into that strategy.
Contact
Where to find me
© 2026 Matar Cohen · Tel Aviv